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SG Electronics | Established in 1972

Over 50 Years of Experience, Reliability and Innovation

SG Electronics is one of Israel's most experienced and trusted import, marketing and distribution companies, representing international brands across consumer electronics, home appliances, smart home solutions, professional systems and products for the car.

1972
Established
50+ Years
Experience and reliability
Nationwide
Distribution and support
In-House
Logistics and service

Built for Long-Term Brand Growth in Israel

For more than five decades, SG has combined extensive market knowledge, strong commercial relationships and proven operational capabilities with a forward-looking approach. We continuously expand into new categories, technologies and consumer trends, helping international brands establish and grow their presence in Israel.

Throughout the rest of this page, we refer to the company as SG.

A Broad Portfolio Across Consumer and Professional Categories

SG enables international manufacturers to enter and develop the Israeli market through an experienced multi-category partner:

Televisions and displays

Audio, stereo and home cinema systems

Speakers and headphones

Refrigerators, freezers, washing machines and dryers

Ovens, hobs, microwaves and cooking appliances

Small and advanced kitchen appliances

Wine coolers and professional refrigeration solutions, including meat-aging and cigar-storage products

Vacuum cleaners and advanced cleaning solutions

Smart home, control and automation systems

Car audio, multimedia, accessories and related solutions

International Brands with Strong Local Market Support

SG is the official importer and distributor in Israel for a portfolio of international brands, including CHiQ, UWANT, CASO Design, SKYWORTH, Yamaha, Control4, Paradigm, Canton and additional brands.

We provide manufacturers with much more than product importation. SG builds and manages the local infrastructure required to introduce, establish and develop a brand in Israel.

More Than an Importer

Sales and Distribution

Our established relationships with leading retailers, professional dealers, integrators and commercial partners provide brands with access to relevant sales channels throughout Israel. We work to achieve appropriate market coverage while protecting each brand's positioning and long-term value.

Brand Building and Marketing

SG supports product launches, retail activity, digital marketing, public relations, content development, demonstrations, training and ongoing brand awareness. Our teams receive continuous product and technology training.

In-House Logistics

SG operates its own advanced logistics infrastructure, including computerized warehouses, inventory management systems and a fleet of delivery vehicles. Our in-house logistics team manages inventory, order fulfilment, retailer supply and nationwide distribution.

In-House Service

Our trained technical team provides professional support, maintenance and after-sales service. We maintain an extensive inventory of spare parts to provide efficient repairs, reduce service times and protect the customer experience.

A Partner for Long-Term Growth

For more than five decades, SG has built its business on reliability, professionalism and long-term relationships with manufacturers, retailers, business partners and customers.

For manufacturers seeking an experienced, committed and capable local partner, SG provides the market knowledge, commercial relationships, logistics infrastructure, marketing capabilities and in-house service required to build sustainable growth.

For any additional information about our company, please contact us and we will be happy to provide any additional information.

Our address: 19 Shaked St. Modiin Industrial Park PO Box 910 Shoham 6082280 Israel. Tel: 972-3-5265111 Fax: 972-3-5283829