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About SGE

SG Electronics | Established in 1972

Over 50 Years of Experience, Reliability and Innovation

SG Electronics is one of Israel's most experienced and trusted import, marketing and distribution companies, representing international brands across consumer electronics, home appliances, smart home solutions, professional systems and products for the car.

1972
Established
50+ Years
Experience and reliability
Nationwide
Distribution and support
In-House
Logistics and service

Built for Long-Term Brand Growth in Israel

For more than five decades, SG has combined extensive market knowledge, strong commercial relationships and proven operational capabilities with a forward-looking approach. We continuously expand into new categories, technologies and consumer trends, helping international brands establish and grow their presence in Israel.

A Broad Portfolio Across Consumer and Professional Categories

SG enables international brands and manufacturers to enter and grow in the Israeli market through an experienced multi-category partner:

●Televisions and displays

●Refrigeration and Laundry Appliances (MDA)

●Cooking Appliances

●Small and advanced kitchen appliances (SDA)

●Wine coolers and professional refrigeration solutions, including meat-aging and cigar-storage products

●Vacuum cleaners and advanced cleaning solutions

●Audio, stereo and home cinema systems

●Speakers and headphones

●Smart home, control and automation systems

●Car audio, multimedia, accessories and related solutions

International Brands with Strong Local Market Expertise

SG is the sole importer and distributor in Israel for a portfolio of international brands, including CHiQ, UWANT, CASO Design, SKYWORTH, YAMAHA, Control4, Paradigm, Canton and other high-quality brands.

We provide manufacturers with much more than product importation. SG builds and manages the local infrastructure required to introduce, establish and build a brand in the Israeli market.

More Than an Importer

Sales and Distribution

Our established distribution and long-term relationships with chain stores, buying groups, leading online stores, leading retailers, professional dealers, integrators and institutional partners provide brands with access to relevant sales channels throughout Israel. We work to achieve appropriate market coverage while protecting each brand's positioning and long-term value.

Brand Building and Marketing

SG drives product launches, retail activity, digital marketing, public relations, content development, demonstrations, training and ongoing brand awareness. Our teams receive continuous product and technology training.

In-House Logistics

SG operates its own advanced logistics infrastructure, including computerized warehouses, inventory management systems and a fleet of delivery trucks, in addition to 3PL logistics. Our logistics organization manages inventory, order fulfilment, retailer supply and nationwide distribution.

In-House Service

Our trained technical team provides professional support, maintenance and after-sales service. We maintain an extensive inventory of spare parts to provide efficient repairs, reduce service times and protect the customer experience.

A Partner for Long-Term Growth

For more than five decades, SG has built its business on reliability, professionalism and long-term relationships with manufacturers, retailers, business partners and customers.

For brands and manufacturers seeking an experienced, committed and capable local partner, SG provides the market knowledge, commercial relationships, logistics infrastructure, marketing capabilities and in-house service required to build sustainable growth.

For any additional information about our company, please contact us and we will be happy to provide any additional information.

Our address: 19 Shaked St. Modiin Industrial Park PO Box 910 Shoham 6082280 Israel. Tel: 972-3-5265111 Fax: 972-3-5283829